How does the template define "performance"?

Performance is calculated using a weighted score of traffic volume (40%), engagement metrics like time on page and bounce rate (30%), and conversion rate (30%). You can adjust these weights in the template settings.

Can I exclude certain pages from analysis?

Yes! You can configure URL patterns to exclude (like /admin/*, /cart/*, etc.) so the analysis focuses on your actual content pages.

How often should I run this analysis?

Monthly is typical for most sites. Running quarterly works well for sites with less frequent content updates. Weekly is overkill for content analysis since patterns take time to emerge.

Which AI model is used?

This template uses Gemini 2.0 Flash for optimal compatibility with Google Analytics data. You can switch to other models if preferred.

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Analytics

Content Performance Analysis

Understand which content is driving results and which needs attention. This template analyzes your pages by traffic, engagement, and conversion metrics, then uses AI to categorize content into performers, underperformers, and opportunities. Get actionable recommendations for improving, promoting, or retiring content.

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What you get

Identify top performers to replicate

Find underperforming content to improve or prune

Data-driven content strategy decisions

Track content ROI over time

AI recommendations for each category

How it works

API

Step 1

Fetch page data

Pull pageviews, time on page, bounce rate, and conversions for all content

Step 2

Rank content

Categorize pages by performance and generate improvement recommendations

API

Step 3

Email insights

Send content performance report to your content team

Sample output

Sample Output

## Content Performance Analysis: January 2026

**Performance Summary**
- 142 pages analyzed
- 23 top performers (16%)
- 89 average performers (63%)
- 30 underperformers (21%)

**Top Performers** (high traffic + engagement + conversions)
1. /blog/ai-automation-guide - 12,400 views, 4:32 avg time, 8.2% conversion
2. /features/workflow-builder - 8,900 views, 3:15 avg time, 12.1% conversion
3. /templates - 7,200 views, 2:48 avg time, 15.3% conversion

**Recommendations**
- Create more how-to content like the AI automation guide
- Add CTAs to top-traffic pages without conversion paths
- Consider consolidating or removing 12 pages with <50 monthly views

**Underperformers Needing Attention**
- /blog/legacy-post-2023 - High bounce rate (78%), outdated content
- /features/deprecated-feature - Still getting traffic, needs redirect